Although Piaggio is the parent company of world-famous Vespa brand of street scooters, Piaggio also markets scooters under its own label. Since 1884 the Piaggio name has stood for innovation, quality and superior performance. The Company's rich history, which included shipbuilding, railway construction and aviation, gave way to developing practical and accessible means of transportation for post-war Italy when the first Vespa motor scooter was designed in 1946.

As Europe's largest manufacturer of two-wheeled vehicles, Piaggio is known throughout the world for their superior technology, craftsmanship and design. Piaggio's stylish and fuel-efficient line of motor scooters are the epitome of practical indulgence.